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Calculating the Cost of “Bad” Data on Demand Gen ROI

One of the biggest challenges for marketers today is maintaining contact data quality. It’s estimated that lead and customer data doubles every 12-18 months for the average B2B organization. Data also decays at a rapid rate, as high as 70 percent annually. As a...

Insights from SD Summit 2018

It’s pretty exhilarating to be part of 3,000+ people gathered together with a common goal to learn about current best practices and innovations in B2B Sales and Marketing. You know what I mean if you were at SiriusDecisions Summit (#SD Summit) in Las Vegas this year....

SaleScout at SiriusDecisions 2018 Summit

We’re excited to be a Bronze Sponsor of the SiriusDecisions 2018 Summit (#SDSummit), May 8-10 in Las Vegas. The event attracts more than 3,000 B2B professionals and features data-driven best practices research, new innovations, and plenty of networking opportunities...

Data is the Gatekeeper

Data is growing at a phenomenal rate. IDC predicts that by 2020 we’ll be drowning in more than 35 zettabytes (1.8 trillion gigabytes) of data, resulting in more data generated every three days than the estimated number of grains of sand on the planet. While the...

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