Resources

Calculating the Cost of “Bad” Data on Demand Gen ROI

One of the biggest challenges for marketers today is maintaining contact data quality. It’s estimated that lead and customer data doubles every 12-18 months for the average B2B organization. Data also decays at a rapid rate, as high as 70 percent annually. As a...

Insights from SD Summit 2018

It’s pretty exhilarating to be part of 3,000+ people gathered together with a common goal to learn about current best practices and innovations in B2B Sales and Marketing. You know what I mean if you were at SiriusDecisions Summit (#SD Summit) in Las Vegas this year....

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