Channel Vision Magazine recently profiled SaleScout’s B2B Demand Generation strategy.
To align itself with its mission to fuel growth at all stages of the sales funnel and put an end to the cold call, TermScout has rebranded to SaleScout.
Serving sales and marketing channel and direct professionals in the telecom, unified communications, cybersecurity, IT, cloud computing, office services and commercial real estate industries, SaleScout delivers B2B leads. The name reflects the company’s on sales qualification and trigger-based leads, which the company calls Scouts.
“To be successful at B2B demand generation or sales, you need to be focused on growing all stages of the pipeline and driving revenue,” the company said. “Yet for every hour you spend researching prospects, you spend one less hour engaging with potential customers and closing deals. With SaleScout, a B2B data solutions company, all the research is done on its side, so your teams can get back to the business of selling with 100 percent accurate, human-verified leads that generate greater than 20 percent close rates for some of the nation’s largest companies.”
Since 2014, the company has been curating data and amassing a database of millions of verified decision makers at more than 10 million companies. The database includes data on millions of technology hardware and software installations at the brand, system type and location level used for micro-targeting and sales, and nurturing campaign alignment.