Sharing Stories of Inspiration, Insight, and Impact

It’s both a challenging and an exhilarating time to be in marketing. The proliferation of data, coupled with impressive technological advancements in AI and analytics, has resulted in an enormous opportunity to evolve and improve sales and marketing practices. At the same time, both B2C and B2B prospects have come to prefer more personalized attention, both before and after the sale. For many companies, achieving this expectation is only possible by refining their approach to lead generation and sales, and leveraging technology strategically. Of course, that’s easier said than done. I’ve spent the past 35 years in marketing at both large enterprises and start-ups. It’s fascinating to witness the changes that are happening right now – and affirming to be leading the positive momentum at SaleScout. As part of our mission to help B2B sales and marketing teams achieve their goals, I’m excited to introduce the new SaleScout blog. We’ll be sharing more about how SaleScout helps B2B companies grow their pipeline and accelerate sales, as well as what we’ve learned (and continue to learn) working with our customers. We will introduce thought leadership from some of the best minds in the industry, and we hope to help simplify the complex landscape of B2B data and its impact on the sales funnel. We hope you find our posts enlightening and inspiring.

— Chris Lynde, CEO SaleScout Data

Revamping Sales & Marketing through Data Accuracy

CIO Applications wrote a profile of the New SaleScout and Chris Lynde's vision for the future. READ THE FULL ARTICLE HERE: SaleScout: Revamping Marketing and Sales Through Data Accuracy Data accuracy is one of the most important factors directly influencing the growth...

SaleScout Named as Top 25 Sales Technology Provider

We are proud to be named one of CIO's Top 25 Sales and Technology Solutions Providers for 2017! SEE THE FULL LIST HERE: CIO Top 25 Sales and Tech Solutions Providers (pgs. 14-17) CIO sat down with our CEO Chris Lynde and profiled all of the exciting changes coming to...