ScoutBlog

Sharing Stories of Inspiration, Insight, and Impact

It’s both a challenging and an exhilarating time to be in marketing. The proliferation of data, coupled with impressive technological advancements in AI and analytics, has resulted in an enormous opportunity to evolve and improve sales and marketing practices. At the same time, both B2C and B2B prospects have come to prefer more personalized attention, both before and after the sale. For many companies, achieving this expectation is only possible by refining their approach to lead generation and sales, and leveraging technology strategically. Of course, that’s easier said than done. I’ve spent the past 35 years in marketing at both large enterprises and start-ups. It’s fascinating to witness the changes that are happening right now – and affirming to be leading the positive momentum at SaleScout. As part of our mission to help B2B sales and marketing teams achieve their goals, I’m excited to introduce the new SaleScout blog. We’ll be sharing more about how SaleScout helps B2B companies grow their pipeline and accelerate sales, as well as what we’ve learned (and continue to learn) working with our customers. We will introduce thought leadership from some of the best minds in the industry, and we hope to help simplify the complex landscape of B2B data and its impact on the sales funnel. We hope you find our posts enlightening and inspiring.

— Chris Lynde, CEO SaleScout Data

Calculating the Cost of “Bad” Data on Demand Gen ROI

One of the biggest challenges for marketers today is maintaining contact data quality. It’s estimated that lead and customer data doubles every 12-18 months for the average B2B organization. Data also decays at a rapid rate, as high as 70 percent annually....

Insights from SD Summit 2018

It’s pretty exhilarating to be part of 3,000+ people gathered together with a common goal to learn about current best practices and innovations in B2B Sales and Marketing. You know what I mean if you were at SiriusDecisions Summit (#SD Summit) in Las Vegas this year....

SaleScout at SiriusDecisions 2018 Summit

We’re excited to be a Bronze Sponsor of the SiriusDecisions 2018 Summit (#SDSummit), May 8-10 in Las Vegas. The event attracts more than 3,000 B2B professionals and features data-driven best practices research, new innovations, and plenty of networking opportunities...

Data is the Gatekeeper

Data is growing at a phenomenal rate. IDC predicts that by 2020 we’ll be drowning in more than 35 zettabytes (1.8 trillion gigabytes) of data, resulting in more data generated every three days than the estimated number of grains of sand on the planet. While the...

SaaStr Annual 2018 Takeaways

Earlier this month I had the pleasure of attending SaaStr Annual (#SaaStrAnnual2018), an eclectic and growing (really growing!) gathering of SaaS (Software as a Service) companies. It was my first time there and I was very impressed by the variety of attendees from...