ScoutBlog

Sharing Stories of Inspiration, Insight, and Impact

It’s both a challenging and an exhilarating time to be in marketing. The proliferation of data, coupled with impressive technological advancements in AI and analytics, has resulted in an enormous opportunity to evolve and improve sales and marketing practices. At the same time, both B2C and B2B prospects have come to prefer more personalized attention, both before and after the sale. For many companies, achieving this expectation is only possible by refining their approach to lead generation and sales, and leveraging technology strategically. Of course, that’s easier said than done. I’ve spent the past 35 years in marketing at both large enterprises and start-ups. It’s fascinating to witness the changes that are happening right now – and affirming to be leading the positive momentum at SaleScout. As part of our mission to help B2B sales and marketing teams achieve their goals, I’m excited to introduce the new SaleScout blog. We’ll be sharing more about how SaleScout helps B2B companies grow their pipeline and accelerate sales, as well as what we’ve learned (and continue to learn) working with our customers. We will introduce thought leadership from some of the best minds in the industry, and we hope to help simplify the complex landscape of B2B data and its impact on the sales funnel. We hope you find our posts enlightening and inspiring.

— Chris Lynde, CEO SaleScout Data

Insights from SD Summit 2018

It’s pretty exhilarating to be part of 3,000+ people gathered together with a common goal to learn about current best practices and innovations in B2B Sales and Marketing. You know what I mean if you were at SiriusDecisions Summit (#SD Summit) in Las Vegas this year....

SaleScout at SiriusDecisions 2018 Summit

We’re excited to be a Bronze Sponsor of the SiriusDecisions 2018 Summit (#SDSummit), May 8-10 in Las Vegas. The event attracts more than 3,000 B2B professionals and features data-driven best practices research, new innovations, and plenty of networking opportunities...

Data is the Gatekeeper

Data is growing at a phenomenal rate. IDC predicts that by 2020 we’ll be drowning in more than 35 zettabytes (1.8 trillion gigabytes) of data, resulting in more data generated every three days than the estimated number of grains of sand on the planet. While the...

SaaStr Annual 2018 Takeaways

Earlier this month I had the pleasure of attending SaaStr Annual (#SaaStrAnnual2018), an eclectic and growing (really growing!) gathering of SaaS (Software as a Service) companies. It was my first time there and I was very impressed by the variety of attendees from...

My Number One Tip for Marketers in 2018

I’m honored to be included with other marketing industry leaders in a new e-book from MKTGinsight. “Keep Learning—or Get Schooled by the Competition” aims to help digital marketers understand what skills and talents they need to adopt or strengthen in 2018. The...

SaleScout Featured in MarTech Series on B2B Marketing

MarTech Series recently interviewed SaleScout CEO Chris Lynde. Chris talked about the challenges B2B sales and marketing teams face when trying to “cut through the noise,” and explained how SaleScout provides “super accurate” marketing qualified leads and real-time...